{"id":825,"date":"2026-10-23T09:27:28","date_gmt":"2026-10-23T09:27:28","guid":{"rendered":"https:\/\/gerescal.com\/second-phase-of-the-gerescal-pilot-program\/"},"modified":"2026-10-26T09:54:33","modified_gmt":"2026-10-26T09:54:33","slug":"second-phase-of-the-gerescal-pilot-program","status":"publish","type":"post","link":"https:\/\/gerescal.com\/en\/pilot-project\/second-phase-of-the-gerescal-pilot-program\/","title":{"rendered":"Second phase of the GERESCAL pilot test"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"825\" class=\"elementor elementor-825 elementor-472\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be6c79 e-flex e-con-boxed e-con e-parent\" data-id=\"1be6c79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f81bf79 elementor-widget elementor-widget-text-editor\" data-id=\"f81bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Elche, June 15, 2026 <\/strong>\u2014 Following the strategic presentation of the 2026 Pilot Test for the Collective Extended Producer Responsibility System (SCRAP)\u2014and the completion of the initial phase involving the collection and processing for recycling of footwear gathered by HUMANA and PROYECTO LAZARO via street-side collection bins\u2014GERESCAL has today announced the official launch of its **in-store pilot phase**. This initiative involves the direct deployment of collection bins at retail points of sale, carried out in close partnership with leading footwear brands. The objective is to implement a model of true circularity\u2014one that is both measurable and traceable\u2014to analyze its viability and examine the significant differences in waste management and value when compared to public-space collection. <\/p><p>This pilot project places recycling bins at the official locations of the participating companies, turning the point of sale into the epicenter of shared responsibility with consumers and a way for the brand itself to foster conscious customer loyalty through its circularity plan.<\/p><p>Post-consumer footwear donated by shoppers will no longer be considered waste but will instead become a key source of information and a high-value raw material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8042310 e-flex e-con-boxed e-con e-parent\" data-id=\"8042310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8ae448 e-con-full e-flex e-con e-child\" data-id=\"c8ae448\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f89b24c elementor-widget elementor-widget-heading\" data-id=\"f89b24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CURRENT SITUATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669553d elementor-widget elementor-widget-text-editor\" data-id=\"669553d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>90.000 toneladas de Calzado desechados anualmente en Espana.   <\/li><li>Currently, nearly 90% ends up in landfills, with no traceability or possibility for recovery.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b74d8 e-con-full e-flex e-con e-child\" data-id=\"c4b74d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4cbe5 elementor-widget elementor-widget-heading\" data-id=\"8f4cbe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WITH PILOT GERESCAL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282d77a elementor-widget elementor-widget-text-editor\" data-id=\"282d77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Guarantee of control, analysis, and recovery of waste through reuse, repair, recycling, and energy recovery. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de1c31d e-flex e-con-boxed e-con e-parent\" data-id=\"de1c31d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0123c elementor-widget elementor-widget-heading\" data-id=\"2f0123c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A partnership of leading brands committed to the future of a more circular and sustainable model<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a88b328 e-flex e-con-boxed e-con e-parent\" data-id=\"a88b328\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ff714 elementor-widget elementor-widget-text-editor\" data-id=\"68ff714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The success of this phase of the pilot program lies in the involvement of a cohesive group of committed brands that are serving as pioneers in the Spanish market. Consumers will be able to return used footwear from participating brands and receive various discounts on future purchases, depending on what each brand has decided to offer as a thank-you for the consumer\u2019s participation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cea52c e-flex e-con-boxed e-con e-parent\" data-id=\"3cea52c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c5b0f elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"d5c5b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/fer-1.png\" class=\"attachment-large size-large wp-image-1460\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fbec4 elementor-widget elementor-widget-image\" data-id=\"a5fbec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/inescop-1.png\" class=\"attachment-large size-large wp-image-1457\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2953ae2 elementor-widget elementor-widget-image\" data-id=\"2953ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/humana-2.png\" class=\"attachment-large size-large wp-image-1458\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf2cd4 elementor-widget elementor-widget-image\" data-id=\"cdf2cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/proyectolazaro-1.png\" class=\"attachment-large size-large wp-image-1463\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a53fc elementor-widget elementor-widget-image\" data-id=\"e6a53fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/texlimca-2.png\" class=\"attachment-large size-large wp-image-1464\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0847e9d elementor-widget elementor-widget-image\" data-id=\"0847e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/nuino-1.png\" class=\"attachment-large size-large wp-image-1459\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4592b elementor-widget elementor-widget-image\" data-id=\"0c4592b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/aeress-1.png\" class=\"attachment-large size-large wp-image-1456\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c936e elementor-widget elementor-widget-image\" data-id=\"e4c936e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/Synthelast-1.png\" class=\"attachment-large size-large wp-image-1462\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf766e elementor-widget elementor-widget-image\" data-id=\"ccf766e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"100\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/ponsquintana.png\" class=\"attachment-large size-large wp-image-1461\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4ed71 e-flex e-con-boxed e-con e-parent\" data-id=\"4b4ed71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9877fa0 elementor-widget elementor-widget-image\" data-id=\"9877fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_segundafaseprueba.jpg\" class=\"attachment-full size-full wp-image-1975\" alt=\"GERESCAL, piloto 2026\" srcset=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_segundafaseprueba.jpg 960w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_segundafaseprueba-300x169.jpg 300w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_segundafaseprueba-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c0ab88 e-flex e-con-boxed e-con e-parent\" data-id=\"4c0ab88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f3e0c elementor-widget elementor-widget-heading\" data-id=\"f8f3e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technology partner for the pilot project: Inescop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02e5bd elementor-widget elementor-widget-text-editor\" data-id=\"d02e5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The success of this phase of the pilot program lies in the involvement of a cohesive group of committed brands that are serving as pioneers in the Spanish market. Consumers will be able to return used footwear from participating brands and receive various discounts on future purchases, depending on what each brand has decided to offer as a thank-you for the consumer\u2019s participation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6d0b72 e-flex e-con-boxed e-con e-parent\" data-id=\"f6d0b72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a38001 elementor-widget elementor-widget-heading\" data-id=\"0a38001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As a consumer, how can I get involved?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c9b89 elementor-widget elementor-widget-text-editor\" data-id=\"a9c9b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign aims to actively engage end consumers through hands-on activities at 61 stores: Find out which stores are participating, learn more, and join in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c12270f e-flex e-con-boxed e-con e-parent\" data-id=\"c12270f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80db82a elementor-widget elementor-widget-heading\" data-id=\"80db82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Single-brand stores that carry the brand's own footwear<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9024a1 e-flex e-con-boxed e-con e-parent\" data-id=\"f9024a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87cb274 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"87cb274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.pikolinos.com\/es-es\/tiendas-pikolinos\" target=\"_blank\">Pikolinos<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4bcb6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"df4bcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/wonders.com\/en\/stores\" target=\"_blank\">Wonders<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58631c9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"58631c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=4b04351323eb6a28&#038;cs=0&#038;output=search&#038;kgmid=\/g\/1tf2tkjh&#038;q=Gioseppo+Pol%C3%ADgono+Industrial+Elche&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=4f8c944484f74be1&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">Gioseppo<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab4513 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bab4513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=4b04351323eb6a28&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n6Y_mXc93kz_BVnxqPC1x8gFUluUQ:1781098965364&#038;kgmid=\/g\/12ml2vkvv&#038;q=Mtng+Mustang+Outlet+Elche&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=3f3e4cbdfe62b0a8&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">Mustang<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96dc49b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"96dc49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?biw=1920&#038;bih=953&#038;sca_esv=4b04351323eb6a28&#038;sxsrf=ANbL-n4n6TLhJI-K08FQA4xQdhqaUfXMxg:1781099004729&#038;kgmid=\/g\/1hc37c1mx&#038;q=Calzados+Boreal&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=e00e770fd18f5fae&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">Boreal<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402fc66 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"402fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=4b04351323eb6a28&#038;sxsrf=ANbL-n6vfDI_5NcX7joQugg41f35lOQOig:1781099053625&#038;kgmid=\/g\/11k55c0xc5&#038;q=Ferozland+-+Calzado+respetuoso&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=4ece5a76044f1826&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">Zapato Feroz<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a39fe0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a39fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/maps\/place\/Abarcas+Menorquinas+MIBO+Cosits,+S.L.\/@39.943358,4.050417,850m\/data=!3m2!1e3!4b1!4m6!3m5!1s0x12be1f9842a50d91:0x9f02e85e0fda9509!8m2!3d39.943358!4d4.050417!16s%2Fg%2F1v1kryqx?authuser=0&#038;entry=ttu&#038;g_ep=EgoyMDI2MTAxOS4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\">Mibo<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65382ca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65382ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=1e9e0030b7dc181c&#038;biw=1366&#038;bih=641&#038;sxsrf=APpeQnuCHl6ZVWNsnHJmdABFkfoy08XJiQ:1792745467732&#038;kgmid=\/g\/1vspsvbw&#038;q=Hispanitas+Petrer&#038;shem=dlvs1,epsd1,ltae,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=f21be5e39d5cf75f&#038;utm_source=dlvs1,epsd1,ltae,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sec_act=sr\" target=\"_blank\">Hispanitas<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cc6b44 e-flex e-con-boxed e-con e-parent\" data-id=\"9cc6b44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657ba0b elementor-widget elementor-widget-heading\" data-id=\"657ba0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Single-brand stores that carry the brand's own footwear<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baf8e2a e-flex e-con-boxed e-con e-parent\" data-id=\"baf8e2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c31457 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c31457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;cs=0&#038;output=search&#038;kgmid=\/g\/11dx9dk7l5&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=4654745b9a878543&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Barcelona\nGran de Gracia<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c79a72c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c79a72c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n5MG_sTVBKN1VOz4dK0Wvt4SAxrBA:1781099739672&#038;kgmid=\/g\/1tgkqht5&#038;q=Tienda+de+Zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=b2eed5f7f63572a8&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Barcelona\nPortal del Angel<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dda39e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5dda39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASAS - Barcelona\nLa Rambla<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b836f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9b836f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;cs=0&#038;output=search&#038;kgmid=\/g\/1q5bncxs4&#038;q=Tienda+de+Zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=08953a5a6efb9e15&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Terrasa<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c86a92c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c86a92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n6vwCgZ4rb_BN6xKr7RorfbCr2K5w:1781099809155&#038;kgmid=\/g\/1vmvyh3m&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=826b4399b63ed2f6&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Sabadell<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebb769 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ebb769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;cs=0&#038;output=search&#038;kgmid=\/g\/1tjyqr_f&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=ab727e789cc04a29&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sxsrf=APpeQntzKRM51gs9-Q3lAT_GfU0IihvRqQ:1792745580450&#038;sec_act=sr\" target=\"_blank\">CASAS - Manresa<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0346e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fe0346e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;cs=0&#038;output=search&#038;kgmid=\/g\/11kp_8_md_&#038;q=Tienda+de+Zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=481024265516b62d&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sxsrf=APpeQnub87D__FdO3wajHybxwkCjnoUaiA:1792745581298&#038;sec_act=sr\" target=\"_blank\">CASAS - Granollers<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603b074 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"603b074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n56xL0SemJuplibS60gIQSqNEkMOw:1781100224692&#038;kgmid=\/g\/1hhkl1whb&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=9505e84263894e1f&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sec_act=d\" target=\"_blank\">CASAS - Cornell\u00e1 del Llobregat<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ec1b2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2ec1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n5IOBT9jZhMb8_3WAjG2VxxFG424g:1781100399693&#038;kgmid=\/g\/11c76skxpg&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=fa5f93fa681da4cd&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sec_act=d&#038;google_abuse=GOOGLE_ABUSE_EXEMPTION%3DID%3D0e4d4967becb3cb8:TM%3D1792745584:C%3Dr:IP%3D95.63.66.128-:S%3D3GA2LwLmfjbnc6D04nIYhOE%3B+path%3D\/%3B+domain%3Dgoogle.com%3B+expires%3DFri,+23-Oct-2026+11:53:04+GMT\" target=\"_blank\">CASAS - Lleida<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa3cc4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4fa3cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n45ZIt4JNBvoqzLHX2pdbvg1sxGwg:1781100287078&#038;kgmid=\/g\/11c76w514s&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=3e388fae41830cd7&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1&#038;sec_act=d\" target=\"_blank\">CASAS - Girona<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc94db elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"afc94db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n5eKrKlgqWfdaMEwkGWEhdleAtV2A:1781099984489&#038;kgmid=\/g\/12qfm3t3y&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=3cae872aa19afad2&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Valencia<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9ad8d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6e9ad8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;biw=1920&#038;bih=953&#038;sxsrf=ANbL-n5ITIw5_-JHIF5AeA-Wzm_8CsmCCw:1781100362930&#038;kgmid=\/g\/11j4dzg957&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=16dca9f1138e5aad&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - San Sebasti\u00e1n<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f162dcf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f162dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.google.com\/search?sca_esv=5c97ab3475bd08d5&#038;cs=0&#038;output=search&#038;kgmid=\/g\/11h7fn21_7&#038;q=Tienda+de+zapatos+CASAS&#038;shem=dlvsc,rimspwouoe&#038;shndl=30&#038;source=sh\/x\/loc\/uni\/m1\/1&#038;kgs=d05b6c58535690bb&#038;utm_source=dlvsc,rimspwouoe,sh\/x\/loc\/uni\/m1\/1\" target=\"_blank\">CASAS - Bilbao<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b7c858 e-flex e-con-boxed e-con e-parent\" data-id=\"6b7c858\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085baef elementor-widget elementor-widget-heading\" data-id=\"085baef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traceability for Proper Recovery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcb34a elementor-widget elementor-widget-text-editor\" data-id=\"dbcb34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The system ensures **full traceability**, tracking the waste from the moment it enters the in-store container until it is processed. Footwear processed through mechanical recycling is shredded and separated into its basic components (fibers, leather, polymers, foam, and metals). These recovered materials will be directly transformed into new shoe soles processed by the local industry, provided the material obtained allows for it. When this is not the case, polymers unsuitable for industrial applications will be tested for use in park surfaces and\/or sports fields, and, finally, energy recovery will be pursued to maximize results.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfdd3b7 e-flex e-con-boxed e-con e-parent\" data-id=\"cfdd3b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbb4c0 elementor-widget elementor-widget-image\" data-id=\"5dbb4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1996\" height=\"788\" src=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01.png\" class=\"attachment-full size-full wp-image-1832\" alt=\"Pilot project for the collection and recycling of non-reusable footwear \u00b7 GERESCAL\" srcset=\"https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01.png 1996w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01-300x118.png 300w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01-1024x404.png 1024w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01-768x303.png 768w, https:\/\/gerescal.com\/wp-content\/uploads\/2026\/10\/gerescal_prueba_01-1536x606.png 1536w\" sizes=\"(max-width: 1996px) 100vw, 1996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b40856 e-flex e-con-boxed e-con e-parent\" data-id=\"4b40856\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90e87e6 elementor-widget elementor-widget-heading\" data-id=\"90e87e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The store team as a driver of change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee70b6 elementor-widget elementor-widget-text-editor\" data-id=\"6ee70b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Participating brands are rolling out specialized training programs for their sales teams, who serve as true ambassadors for the project. Their work focuses on raising awareness about responsible consumption, educating customers about where the donated shoes will go, and assisting customers during the donation process. Furthermore, to maximize the return rate, the brands are considering implementing motivational tactics such as direct incentives (special discounts on future purchases) and emotional loyalty strategies based on the pride of contributing to a more sustainable planet.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ccaff elementor-widget elementor-widget-button\" data-id=\"f1ccaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gerescal.com\/beneficios\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out how to join SCRAP Gerescal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elche, June 15, 2026 \u2014 Following the strategic presentation of the 2026 Pilot Test for the Collective Extended Producer Responsibility System (SCRAP)\u2014and the completion of the initial phase involving the collection and processing for recycling of footwear gathered by HUMANA and PROYECTO LAZARO via street-side collection bins\u2014GERESCAL has today announced the official launch of its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[29],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pilot-project","tag-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Second Phase of the SCRAP Pilot Test \u00b7 GERESCAL<\/title>\n<meta name=\"description\" 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