{"id":1474,"date":"2026-10-19T09:59:04","date_gmt":"2026-10-19T09:59:04","guid":{"rendered":"https:\/\/gerescal.com\/durability-and-quality-in-fashion\/"},"modified":"2026-10-26T09:59:56","modified_gmt":"2026-10-26T09:59:56","slug":"durability-and-quality-in-fashion","status":"publish","type":"post","link":"https:\/\/gerescal.com\/en\/guides\/durability-and-quality-in-fashion\/","title":{"rendered":"Durability and quality in fashion"},"content":{"rendered":"\t\t
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What do we mean by quality in a garment?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Quality is a balanced combination of several key factors:<\/p>\n

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  • Functional durability:<\/strong> resistance of materials and construction.<\/li>\n
  • Good design: <\/strong>refined, timeless aesthetics that are consistent with the intended use.<\/li>\n
  • Usability<\/strong>: comfort, fit, and adaptation to daily life.<\/li>\n
  • Emotional durability: brand values \u200b\u200band connection with the user.<\/li>\n
  • <\/li>\n<\/ul>\n

    A high-quality garment extends its useful life<\/strong>, reduces the need for replacement, and, consequently, lessens its environmental impact.<\/p>\n

    Committing to quality entails prioritizing strategies such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Design durable and repairable products.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Redesign, reduce, reuse, and repair before recycling.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Combat planned obsolescence by keeping materials and products in use for as long as possible.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Durability\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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    The mistake of promoting recycling using low-quality, high-impact materials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Promoting eco-design and recyclability without ensuring the quality of the garment<\/strong> is a common mistake.<\/p>

    This approach:<\/p>

    • It continues to encourage mindless, low-value consumption.<\/li>
    • It replicates the fast-fashion model, but \u201creimagined\u201d as sustainable.<\/li>
    • It increases energy consumption and sustains pollution.<\/li><\/ul>

      <\/p>

      A clear example can be found in certain recycled materials:<\/strong>Recycled polyester can release up to 2.3 times more microplastics<\/strong> than virgin polyester during use and washing\u2014which goes to show that recycling, if not done to a high standard, is not a real solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Durability\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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      Quality as a foundation for sustainability and responsible consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      The fashion industry is facing a structural crisis stemming from the “fast” and “ultra-fast” fashion model: mass production, low costs, poor quality, and a very short product lifespan. This system drives overproduction, overconsumption, and the rapid disposal of clothing and footwear, with serious environmental, social, and economic consequences. <\/p>\n

      At GERESCAL, we promote an integrated approach in which functional durability and emotional durability must coexist.Only when a garment is both physically durable and meaningful to the consumer can a genuine reduction in consumption and waste be achieved.<\/p>\n

      This change involves moving from:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Buying a lot of cheap, short-lived items \u2013 vs. \u2013 Buying less, with better design and long-term value<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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      From the perspective of the circular economy, quality:<\/p>\n

        \n
      • Extends product life cycles.<\/li>\n
      • Increase the number of uses per garment.<\/li>\n
      • Facilitates repair and reuse.<\/li>\n
      • Reduces pressure on natural resources.<\/li>\n<\/ul>\n
        <\/div>\n

        Although there are challenges\u2014such as a higher initial price or a preference for novelty\u2014prioritizing quality is one of the most effective and rapid strategies for reducing the impact of textile and footwear waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        The three pillars of a truly durable garment<\/h2>\t\t\t\t<\/div>\n\t\t
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        Functional durability: garments that truly last<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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        • Durable materials and quality manufacturing processes.<\/li>
        • Comfortable fit and a design intended for extended use.<\/li>
        • Longer lifespan = lower consumption and less waste<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Emotional durability: connecting with what you carry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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            \n
          • Garments that tell a story are valued more.<\/li>\n
          • Timeless design and personal meaning extend its use.<\/li>\n
          • Emotional attachment reduces the desire for constant replacement.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            A comprehensive approach: functional + emotional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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              \n
            • Sustainability is not just technical resilience.<\/li>\n
            • It is the combination of material quality and emotional value.<\/li>\n
            • This encourages care, repair, and conscious use.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Why is quality key to the circular economy in fashion?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                <\/ul>\n\n

                Durable garments withstand multiple cycles of use, reduce pressure on natural resources, and decrease textile and footwear wast<\/strong>e\u2014a core objective of GERESCAL<\/strong>.<\/p>\n\n

                Promoting quality also means promoting a change in consumption habits:<\/p>\n\n

                  \n
                • Fewer impulse purchases.<\/li>\n\n
                • Greater investment in pieces with value, meaning, and a long lifespan.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                  <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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                  In conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                  Choosing quality means choosing sustainability. Fashion with a purpose is better for people and for the planet. <\/p>

                  At GERESCAL<\/strong>, we encourage you to build a wardrobe with pieces that endure, inspire, and create a positive impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  What do we mean by quality in a garment? Quality is a balanced combination of several key factors: Functional durability: resistance of materials and construction. Good design: refined, timeless aesthetics that are consistent with the intended use. Usability: comfort, fit, and adaptation to daily life. Emotional durability: brand values \u200b\u200band connection with the user. A […]<\/p>\n","protected":false},"author":2,"featured_media":1911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[30],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-guides"],"yoast_head":"\nDurability and quality in fashion \u00b7 GERESCAL<\/title>\n<meta name=\"description\" content=\"Common sense for responsible consumption: the key to an efficient circular economy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gerescal.com\/en\/guides\/durability-and-quality-in-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durability and quality in fashion \u00b7 GERESCAL\" \/>\n<meta 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